Buying a Home in San Francisco:

Complex. Scary. Wonderful.

The complexity of the home-buying process is why it’s so important to have a good Buyer Agent. Someone who can save you from buyer’s remorse, from buying the wrong house, or from inheriting a money pit. Your best defense against anything like that happening is to prepare before you go into the marketplace. That means finding yourself an exceptional real estate agent you can trust and asking the right questions.

Finding an outstanding San Francisco Real Estate agent is key because whether you’re looking for your first home or your third or your thirtieth, there is a lot for you to know. First time home buyers face a hugely steep learning curve, and experienced buyers need to learn the nuances of the current market. Especially in San Francisco, where things change quickly. Bottom line: there’s a lot to absorb and you need a savvy real estate advisor.

On top of that, you can bet the seller has a real estate agent on his or her side. What about professional help for you? A good agent can give you equality at the bargaining table, knowledge of the market, informed advice on resale potential, and so much more. Best of all, having a Buyer’s Agent is free because the seller pays all commissions, so there really isn’t a downside.

When you work with us as a buyer, we’ll make sure the process skews on the “wonderful” side of the scale. We do this by ensuring you know critical things that allow you to buy your new home with confidence, including:

  • How to get maximum return on your investment.
  • How to navigate multiple-offer situations.
  • Major steps in a residential transaction in San Francisco (crucial for SF first-time home buyers).
  • How choosing the right lender is a critical strategic decision.
  • How to avoid overbuying so you’re not “house poor.”
  • The importance of having a sound resale strategy when you buy.
  • Location, location, location (you knew this would be on the list, didn’t you?).
  • The home inspection and how skipping it is so not a good idea.

Remember the closing costs.

Above all, we’ll guide you to be realistic. This means we’ll help you consider all the important aspects of a home you’re thinking about buying: size, parking situation, maintenance needs, proximity to public transit. Some information and things that are unique to the San Francisco neighborhoods and real estate market. All the little stuff adds up to a lot. We’ll also help you evaluate what features might be deal breakers for resale.

And if you decide you’re not ready to buy yet, we’ll keep you in the loop about listing prices in the areas you’re interested in. We’ll also help you passively learn about the market so you’re in the best position when you’re ready to fully engage in a search.

Ultimately, we understand that what you’re looking for, above all else, is good, solid advice. Someone who’s in your corner, who will look out for your best interests, and who will add value to the entire process. These are the qualities a great Buyer Agent has — qualities we bring to all of our clients.


Buying a home can be a scary proposition. But education is a great way to break through that fear, which is why it’s our focus with clients who are in the market. Watch this video and learn:

  • What a list price is really for
  • The secret to mastering the market as a buyer
  • The surprising thing to think about when you buy